OVERVIEW
Cowboy Ted
My team and I redesigned the website for Cowboy Ted, a children’s educational nonprofit focused on helping kids “move more, eat better, and read every day.” My contributions for this project include conducting research into the children’s education space, analyzing comparable wellness and literacy platforms, and reorganizing the site’s content structure, developing a new visual direction, and prototyping a playful, accessible interface tailored for both kids and adults who use the website
ROLE
Product Designer
TIMELINE
January 2025 - May 2025
TOOLS
Figma
SKILLS
User Research
Wireframes
Prototyping
The sites structure made it difficult for users to find the right resources
Problem
Key Issues:
Unclear hierarchy: Parents and educators struggled to find lesson materials quickly.
Crowded layout: Text-heavy blocks created cognitive overload, especially for kids.
Outdated visuals: The site didn’t feel fun, engaging, or aligned with a child’s digital expectations
No clear path: Users didn’t know where to start or what Cowboy Ted offered
HOW MIGHT WE: Redesign Cowboy Ted’s website to be more accessible, engaging, and structured?
Key insights about children’s education + parental behavior
Research
Kids need visual structure + simplicity
Illustrations, icons, and chunked information helps them navigate with confidence.
Adults value efficiency
Teachers and parents want resources fast! Hidden content = frustration.
Content must be digestible
Large text blocks overwhelm young readers; clear sections improve comprehension.
A clean, structured, and friendly website that supports Cowboy Ted’s mission and makes educational content easier to find and enjoy.
Solution
A reorganized homepage with clear pathways
Content is now grouped into recognizable sections
Kid Friendly Visual Identity
This makes the brand more approachable for children without losing professionalism
ROCKWELL
CABIN
LEARNINGS
Key Takeaways
Visualizing early solves confusion.
Sketching even the simplest layout helped our group gain clairty and quickly evaluate ideas.
Designing for dual audiences requires balance.
The challenge was making a site both welcoming for kids but also functional for adults. This sharpened by ability to evaluate usability across different age groups.
Choosing what not to include was just as important. Simplifying structure created the biggest improvements.